For Immediate Release

Ascential Technologies Hires Brunno Moretti as President of ADAS Solutions

Grand Rapids, Mich., Nov. 12, 2024 — Ascential Technologies, a leading global provider of automated diagnostic, inspection, assembly and test systems and services across a wide range of industries, has hired Brunno Moretti as president, ADAS (Advanced Driver Assistance Systems) Solutions by Burke Porter (Ascential Technologies’ Transportation division). 

Moretti will leverage his extensive ADAS experience to lead Burke Porter’s ADAS Solutions business which includes supporting the rapidly expanding Sentric ADAS Calibration Labs. Sentric provides precision calibration of ADAS-equipped vehicles that meet the highest standards by using factory methods and tools to ensure vehicles are calibrated to original equipment manufacturer (OEM) specifications.

“Brunno’s deep background in ADAS and proven track record in operational and commercial leadership, makes him the ideal candidate for this position,” said Jeff Moss, CEO, Ascential Technologies. “Brunno’s skillsets combined with Burke Porter’s rich history in automotive end-of-line testing and ADAS calibration positions us for technology leadership and growth in a rapidly evolving market.”

Before joining Ascential Technologies, Moretti worked for Cepton Technologies, most recently as the senior vice president of Product & Commercial Operations, in which he achieved several milestones, including leading the successful acquisition of the industry’s largest near-range LiDAR business deal. Prior to Cepton Technologies, Moretti held senior leadership roles at ZF Friedrichshafen AG, General Motors – where he worked for approximately 10 years – and UBER ATG. During his time at General Motors, Moretti managed a team working to deliver sensors to the world’s first robotaxi fleet, led over 14 sourcing activities for autonomous vehicle sensors and oversaw early stages of the company’s internal LiDAR efforts.

Moretti holds a Master of Business Administration from the University of Indiana and a Master of Science in Energy Systems Engineering from the University of Michigan. He also holds a Bachelor of Science in Electrical Engineering from Michigan State University.

For 70 years, Burke Porter has led the automotive industry with best-in-class testing and automation products, helping OEMs and Tier 1 providers ensure that their customers are safe and secure. From the lab to the assembly line to the aftermarket, Burke Porter’s comprehensive, industry-leading services drive efficiency, safety, and sustainability, helping its customers shape the future of transportation.

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Brunno Moretti, president, ADAS Solutions by Burke Porter, an Ascential Technologies offering

About Ascential Technologies
Ascential Technologies, (formerly known as Burke Porter Group), designs, develops, and automates complex diagnostics, inspection and test processes across medical & life sciences, transportation, and test & measurement systems end markets. The company tackles customers’ most demanding, mission-critical challenges where the cost of failure is high. With more than 70 years of innovation experience, Ascential has a global presence and the expertise of more than 2,300 professionals across 40 locations, helping customers accelerate critical solution innovation, mitigate risk, drive competitive differentiation, and shorten time to market, at scale. The company’s uniqueness lies in its commitment to guiding customers through the entire product life cycle, from ideation to commercialization, where quality and safety matter most. Ascential’s customers include Fortune 100 leaders and disruptive innovators. Learn more at www.ascentialtech.com. 

Editorial Contacts
Agency:
Brittney Popa
MBE Group on behalf of Ascential Technologies
231-675-1692
[email protected]

Mike Bleau
Industry Scope on behalf of Ascential Technologies
(810) 397-1429
[email protected]